Welcome to

a holistic hair sculptor

Haircraft by Jo

Located in Ted Isaacs salon

1626 SE Bybee Blvd

Portland, OR 97202

meet Jo

Welcome: I’m so glad you found me!

I'm JoJo, a holistic hairdresser located in SE Portland. I am proud to be part of an eco conscious international movement that holds hair stylists to the highest possible standards, offering quality organic products and services for ethical consumers who want to look good while making thoughtful choices. As an environmentalist, I use holistic, organic and sustainable products that honor your health and respect the planet, while using minimal chemicals whenever possible. I use Oway holistic hair color and products.

Being an artist, my approach is adventurous and creative rather than mechanical, and my vibe is organic laid back hippie street style :]

"It's not what you cut that matters, it's what you leave behind."

I am a hair sculptor! I specialize in sculpted earthy lived in looks with a little edge, working with curly and wavy hairs natural movement. I'm a craft hairdresser with a focus on details. Though my method is adaptable, I LOVE creating soft airy hair that moves and has disconnected tendrils and strong perimeters. I cut intuitively, based on French style hair cutting, taking into consideration the hairs natural movement creating haircuts that last. I hand carve creating personalized, sculpted playful styles that look effortless, even the next day! Freehand cutting along a person’s own curl or texture gives everyone their own unique look. This has all led to my trademarked Curlcraft™ hair cutting and styling methods, as well as becoming a curly hair coach in my Curlcraft education online curly hair course for hairdressers!

I have also brought my salon experience to you in my recently released Curlcrafting at home© 20 page print quality educational PDF eBook which is available for purchase HERE! I walk you through washing, rinsing, build volume or collapse volume, product application, diffusing, styling tips, curls vs waves, airy vs defined, brushing, finishing, sleeping and next day refresh! Everything you need to know about dealing with your curls or waves is covered.

Aside from working with curly hair; modern mullets, shag haircuts, strong perimeters, undercuts, razor cutting, and creative haircuts are passions of mine. While I may post fun and edgy photos on my social media, at the end of the day, my goal is to help anyone who struggles with their natural texture and is wanting to embrace it. I strive to arm and educate each guest with the tools and knowledge to recreate the look at home, always aiming for the best possible salon experience.

Confession: I’m addicted to education! I love learning new things, whether it’s a new cutting technique, dimensional color, or even welding. As a hairdresser, I believe that continual education is a must. I am grateful to have trained under Ouidad, Bumble & bumble, Paul Mitchell, Sam Villa and Jayne Matthews. I have attended Haircolor USA Miami, Thrive Sessions Seattle, I am an Oway master colorist having completed level 1 certification course and level 2 advanced certification course. With your health and well being in mind, I have also completed The Skinny on Melanoma risk training course, Milady 2 hour Rise Certification on domestic violence and human trafficking, Barbicide COVID 19 sanitation and disinfection course, Milady 2 hour infection control course and Beauty Industry Approval Covid-19 Hygiene in the Workplace. I am also a member of the Professional Beauty Association.

When I'm not at the salon, I can be found soldering jewelry, painting or spinning yarn in my home studio, gardening, yoga, raising chickens and hugging my cats, traveling and camping in our van we built out, or sipping wine at a vineyard with my husband.

Take a look through my inspiring Pinterest boards which are a representation of the styles of hair that I'm most passionate about. I would love for you to follow along on my educational blog HERE, and if you are interested in seeing my nature inspired, eco minded art and jewelry, you can check that out HERE! Peace